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Contents

Major College Addresses
Correspondence and Inquiries
Course Catalog
About the College
General Information
Admissions and Registration
College Costs
Determining Resident Status
Waivers for Nonresidents to Pay Resident Tuition
Student Financial Assistance
Financial Aid Advisor – Military Students
Return/Repayment of Title IV Funds*
Official Withdrawal
Unofficial Withdrawal
Central Texas College Foundation Scholarships and Alumni Network
Tuition Rebate Program
Veterans Benefits
Grievance Policy-Virginia State Approving Agency
Student Services
Graduation
Campus Life
Academic Policies and Guidelines
Degrees and Certificates
Core Curriculum
Programs of Study
Courses Listing
- ACCT - Accounting (T)
- ACNT - Accounting Technician (N)
- AGAH - Agriculture (N) see also AGCR, AGEQ, AGMG, and HALT
- AGCR - Agriculture (N) see also AGAH AGEQ, AGMG, and HALT
- AGEQ - Agriculture (N) see also AGAH, AGCR, AGMG and HALT
- AGMG - Agriculture (N) see also AGAH, AGCR, AGEQ and HALT
- AGRI - Agriculture (T)
- AIRP - Aviation Science (N) see also AVIM
- ANTH - Anthropology (T)
- ARTC - Graphics and Printing (N) see also GRPH
- ARTS - Arts (T)
- AUMT - Automotive Service and Repair (N)
- AVIM - Aviation Science (N) see also AIRP
- BCIS - Computer Information Technology and Systems (T) see also CETT, COSC, CPMT, IMED, ITCC, ITNW, ITSC, ITSE, ITSW, ITSY
- BIOL - Biology (T)
- BMGT - Business Administration and Management (N) see also BUSG, HRPO, and MRKG
- BUSG - Business Administration and Management (N) see also BMGT, HRPO, and MRKG
- BUSI - Business Administration and Management (T)
- CBFM - Construction Technology (N) see also CNBT, ELPT, MBST, PFPB, and WDWK
- CDEC - Child Development (N)
- CHEF - Hospitality Management (N) see also HAMG, IFWA, PSTR, RSTO, and TRVM
- CHEM - Chemistry (T)
- CHLT - Community Health (N)
- CJCR - Criminal Justice (N) see also CJLE and CJSA
- CJLE - Criminal Justice (N) see also CJCR and CJSA
- CJSA - Criminal Justice (N) see also CJCR and CJLE
- CMSW - Mental Health Services (N) see also DAAC, PSYT and SCWK
- CNBT - Construction Technology (N) see also CBFM, CRPT, ELPT, MBST, PFPB, and WDWK
- COMM - Communication and Media Technology (T)
- COSC - Computer Information Technology and Systems (T) see also BCIS, CETT, CPMT, IMED, ITCC, ITNW, ITSC, ITSE, ITSW, ITSY
- CPMT - Computer Information Technology and Systems (N) see also BCIS, CETT, COSC, IMED, ITCC, ITNW, ITSC, ITSE, ITSW, ITSY
- CRIJ - Criminal Justice (T)
- CRPT - Construction Technology (N) see also CBFM, CNBT, ELPT, MBST, PFPB, and WDWK
- DAAC - Mental Health Services (N) see also CMSW, PSYT and SCWK
- DEMR - Diesel (N)
- DFTG - Computer-Aided Drafting and Design (N) see also ARCE
- DRAM - Drama (T)
- DS - Developmental Studies
- DS - English for Speakers of Other Languages (ESOL)
- ECON - Economics (T)
- EDUC - Education (T) see also TECA
- ELPT - Construction Technology (N) see also CBFM, CNBT, CRPT, MBST, PFPB and WDWK
- EMAP - Public Administration/Homeland Security (N) see also HMSY
- EMSP - Paramedicine (N)
- ENGL - English (T)
- ENGR - Engineering (T)
- ENVR - Environmental Science (T)
- FDST - Agriculture (N) see also AGRI
- FIRT - Fire Protection (N)
- FREN - French (T)
- GEOG - Geography (T)
- GEOL - Geology (T)
- GERM - German (T)
- GOVT - Government (T)
- GRPH - Graphics and Printing Technology (N) see also ARTC
- HALT - Agriculture (N) see also AGCR, AGEQ, AGMG, and AGAH
- HAMG - Hospitality Management (N) see also CHEF, IFWA, PSTR, RSTO and TRVM
- HART - Heating, Air Conditioning and Refrigeration (N)
- HIST - History (T)
- HITT - Office Technology (N) see also MDCA, POFI, POFM and POFT
- HLAB - Histological Technician (N)
- HMSY - Public Administration/Homeland Security (N) see also EMAP
- HPRS - Nursing (N) see also RNSG
- HRPO - Business Administration and Management (N) see also BMGT, BUSG and MRKG
- HUMA - Humanities (T)
- IBUS - International Business/Trade/Commerce (N)
- IFWA - Hospitality Management (N) see also CHEF, HAMG, PSTR, RSTO and TRVM
- IMED - Computer Information Technology and Systems (N) see also BCIS, CETT, COSC, CPMT, ITCC, ITNW, ITSC, ITSE, ITSW, ITSY
- ITAL - Italian (T)
- ITNW - Computer Information Technology and Systems (N) see also BCIS, CETT, COSC, CPMT, IMED, ITCC, ITSC, ITSE, ITSW, ITSY
- ITSC - Computer Information Technology and Systems (N) see also BCIS, CETT, COSC, CPMT, IMED, ITCC, ITNW, ITSE, ITSW, ITSY
- ITSE - Computer Information Technology and Systems (N) see also BCIS, CETT, COSC, CPMT, IMED, ITCC, ITNW, ITSC, ITSW, ITSY
- ITSW - Computer Information Technology and Systems (N) see also BCIS, CETT, COSC, CPMT, IMED, ITCC, ITNW, ITSC, ITSE, ITSY
- ITSY - Computer Information Technology and Systems (N) see also BCIS, CETT, COSC, CPMT, IMED, ITCC, ITNW, ITSC, ITSE, ITSW
- KINE - Kinesiology (T)
- KORE - Korean (T)
- LGLA - Paralegal/Legal Assistant (N)
- LMGT - Logistics (N)
- MATH - Mathematics (T)
- MBST - Construction Technology (N) see also CBFM, CNBT, CRPT, ELPT, PFPB, and WDWK
- MDCA - Office Technology (N) see also HITT, POFI, POFM and POFT
- MLAB - Medical Lab Technician (N)
- MRKG - Business Administration and Management (N) see also BMGT, BUSG and HRPO
  - 1000
    - MRKG-1302
    - MRKG-1311
  - 2000
- MSMG - Military Science Management (ROTC) (N)
- MSSG - Massage Therapy (N)
- MT - Military Contract Courses (N)
- MUAP - Music Applied (T)
- MUEN - Music (T)
- MUSI - Music (T)
- PFPB - Construction Technology (N) see also CBFM, CNBT, CRPT, ELPT, MBST, and WDWK
- PHIL - Philosophy (T)
- PHYS - Physics (T)
- PLAB - Phlebotomy (N)
- POFI - Office Technology (N) see also HITT, MDCA, POFM and POFT
- POFM - Office Technology (N) see also HITT, MDCA, POFI and POFT
- POFT - Office Technology (N) see also HITT, MDCA, POFI and POFM
- PSTR - Hospitality Management (N) see also CHEF, HAMG, IFWA, RSTO and TRVM
- PSYC - Psychology (T)
- PSYT - Mental Health Services (N) see also CMSW, DAAC and SCWK
- RBTC - Robotics (N)
- RELE - Real Estate (N)
- RNSG - Nursing (N)
- RSTO - Hospitality Management (N) see also CHEF, HAMG, IFWA, PSTR, and TRVM
- RUSS - Russian (T)
- SCWK - Mental Health Services (N) see also CMSW, DAAC and PSYT
- SOCI - Sociology (T)
- SOCW - Mental Health Services (T)
- SPAN - Spanish (T)
- SPCH - Speech (T)
- TECA - Child Development (T)
- TRVM - Hospitality Management (N) see also CHEF, HAMG, IFWA, PSTR and RSTO
- VNSG - Nursing - LVN (N)
- WDWK - Construction Technology (N)
- WLDG - Welding (N)
Continuing Education
Staff
Faculty
Emeriti Faculty and Staff Members
Index
Central Texas College Around the World

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MRKG-1311 Principles of Marketing

Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, environmental, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

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