Business Management Marketing and Sales Management Specialization (BUMS5.AAS) 520201

• Associate of Applied Science Degree
• Field of Study Curriculum

Associate of Applied Science Degree

First Year

First Semester

			Credits	Clock Hours
DEGR	MRKG-1311	Principles of Marketing	3.00
CORE	ENGL-1301	Composition I	3.00
DEGR	BUSI-1301	Business Principles	3.00
DEGR	ITSC-1309	Integrated Software Applications I	3.00
	-	Or
DEGR	BCIS-1305	Business Computer Applications	3.00
CORE	SPCH-	SPCH-1315, 1318, or 1321	3.00

 

Second Semester

			Credits	Clock Hours
CORE	MATH-	MATH-1314, 1332, 1342, or 1414	3.00-4.00
DEGR	HRPO-1311	Human Relations	3.00
DEGR	MRKG-2370	Digital Marketing	3.00
DEGR	MRKG-1302	Principles of Retailing	3.00
DEGR	ELEC-	BMGT-2370 or BMGT-2388	3.00

 

Second Year

First Semester

			Credits	Clock Hours
CORE	-	ECON-2301 or 2302	3.00
CORE	ELEC-	Humanities/Fine Arts Selection	3.00
DEGR	ELEC-	BMGT/BUSI/BUSG/RELE/ACNT	3.00
DEGR	COMM-1307	Introduction to Mass Communication	3.00

 

Second Semester

			Credits	Clock Hours
DEGR	MRKG-2371	Consumer Behavior	3.00
DEGR	MRKG-2372	Strategies in Social Media Marketing	3.00
DEGR	MRKG-2333	Principles of Selling	3.00
DEGR	COMM-2327	Introduction to Advertising	3.00
DEGR	MRKG-2348	Marketing Research and Strategies	3.00
DEGR	-	BMGT-2371, 2389, or BUSG-1371	3.00

 

Total Credit Hours: 60-61

Field of Study Curriculum

			Credits	Clock Hours
FOS	BUSI-1301	Business Principles	3.00
FOS	BCIS-1305	Business Computer Applications	3.00
FOS	-	ECON-2301 or 2302	3.00